Mbappeyer Uniform Sales Popularity No. 2

Lee Kang-in (23, PSG) is hugely popular.

Spain’s “Mundo Deportivo” said on the 3rd, “Lee Kang-in, who played for RCD Mallorca, became a great star of Paris Saint-Germain (PSG).”

Lee Kang-in, who played the best for his team RCD Mallorca in the 2022-2023 season last season, has emerged as the best midfielder in Korea. Lee Kang-in, who entered his second season with Mallorca, played in 36 league matches, scoring six goals and six assists, a total of 12 offensive points.

In addition to the offensive point, Lee Kang-in showed excellent situational judgment, sensible forward pass, daredevil dribbling and ballkeeping skills, showing his strengths regardless of who the opponent was.
Lee Kang-in was also nominated for the midfielder category in the “TOTS” (Team of the Season), which selects the best team in La Liga for the season. Although he did not win the award, Lee Kang-in has been properly recognized for his ability.

As if to prove this, European giants expressed interest in Lee Kang-in at the end of the season. And Lee Kang-in chose PSG, France’s leader. Many were concerned about adaptation as Lee Kang-in left Spain and challenged for a new stage, but Lee Kang-in instantly melted into the team.

The transfer fee is 22 million euros about 32 billion won and the contract period is five years.

It was a recruitment promoted by PSG head Louis Campos himself. Campos has constantly observed Lee Kang-in since his time in Majorca. Even before Coach Luis Enrique took the helm, he pushed for the recruitment of Lee Kang-in.
Reflecting on November last year, Campos said, “I made great efforts to recruit Lee Kang-in. From an economic point of view, I could not pay more than a certain transfer fee. From a sports point of view, I like Lee Kang-in a lot. He fits well with what Enrique wants. But I didn’t think he would influence Asian marketing.”

Lee Kang-in struggled with injuries in the beginning, but he showed his true value after winning the gold medal at the 2022 Hangzhou Asian Games. Lee Kang-in scored a wonderful goal against AC Milan in the UEFA Champions League in October last year, scoring his PSG debut goal and his first Champions League goal.

Since then, Lee has emerged as the starting player. He assisted Kylian Mbappe with a sharp out front pass in the away match against Brest. In the match against Montpellier, Mbappe connected the ball with a cannonball left-footed shot to penetrate the corner of the goal, and scored three consecutive offensive points in official matches. Lee also scored a goal in the match against Montpellier on April 18.
According to a report by Mundo Deportivo, Lee Kang-in’s uniform sales appear to be the second-largest after the team’s flagship star Kylian Mbappe.

“Lee Kang-in has not only become an important player for coach Luis Enrique, but he is also a very attractive player from PSG’s point of view,” the media said. “Lee Kang-in is the player who sells the most uniforms after Mbappe.”

The media added, “The team’s store staff explained that Mbappe was the first in the uniform sales ranking, followed by Lee Kang-in, followed by Warren Zaire-Emerie.”

Mundo Deportivo said, “Lee Kang-in has shown sales figures of his uniforms surpassing Mbappe on online platforms since the beginning of the season, and PSG’s marketing experts explained that Lee’s uniforms are mainly sold in Asia. Most of the orders are from Korea.”
“Lee Kang-in enjoys huge popularity not only in his uniform but also in the sale of swimsuits. In fact, the PSG store on Elysee Street is one of the most popular products among Korean tourists, a swimsuit that has the image of a soccer player receiving youth training during his Valencia years,” he said.

The media explained, “The ‘boom’ that Lee Kang-in caused in Korea after joining PSG is enormous. PSG’s social media has grown tremendously in Korea, and the number of Koreans visiting PSG games has increased by 20 percent.” 스포츠토토


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