Pragmatic Play boosts brand awareness via new three-product deal with Brazilian iGaming operator Bingo ao Vivo
The Practical Play will be the diamond sponsor of Brazil’s iGaming Summit the night before in Sao Paulo and will be on display at the two-day event, partnering with Bingao Vivo, the region’s leading iGaming operator.
Suppliers already enjoy a “superior presence” in Brazil’s hot market, and the new commerce will further strengthen their presence in the South American country, while also expanding their influence in Latin America.
Multiple vertical contracts:
Bingao Vivo’s customers now have access to a broad portfolio of slots in Practical Play, including recent releases such as criminal-inspired Cathy Patrol, ancient Egyptian-themed gods’ queens, and the player-favorite Classic, now the first of five title series, Big Bass Bonanza.
The vendor will also soon offer operators a fast-growing live casino suite consisting of traditional games such as roulette and blackjack, as well as mega-wheels, a game inspired by the popular money wheels and players’ favorite TV game shows.
Virtual Sports, one of Practical Play’s new products, will also be live with operators, and players will soon be able to bet on live sports events, including Horse Racing, Greyhound Racing and Force One, which offer thrilling wheel-to-wheel motorsports actions through 3D rendered space.
CEO Bingao Vivo explained that providing players with “various options” in a variety of disciplines was a “key part” of his growth strategy, saying he was “delighted” to offer Live Casino and Virtual Sports an “innovative slot title” of the upcoming Practical Play.
As mentioned earlier, suppliers are already firmly in control of the Brazilian market, and the new alliance will expand within Brazil and act as a catalyst for further growth across major Latin American regions. In addition to representing Brazil’s iGaming Summit in Sao Paulo, Brazil, on June 28 and 29, Practical is also considering a series of commercial deals, including deals with betting operators and Argentina’s online betting operators in Latin America recently.
Essential to brand awareness:
Victor Arias, Vice President of Latin America Operations for Practical Play, commented on the collaboration in company news…
“Partnerships with leading operators in every region we move to are essential to our continued brand awareness.”
“Our high performance and diverse portfolio of titles will further strengthen our strong market presence as well as ours.”
Multi-product content providers now offer up to six new slot titles per month, while offering live casinos and bingo games as part of a successful five-product portfolio that can be used through one single API without additional integration. 릴게임