SSG has changed coaches and managers
The SSG has changed coaches, outfits, and even BI.
Was this the team color they wanted all along?
SSG Landers unveiled a new brand identity (BI) on the 13th. With this BI change, the team’s symbols and logos have been completely replaced. Naturally, the new BI will be applied to the uniforms.
SSG acquired the SK Wyverns ahead of the 2021 season. The team was unexpectedly rebranded as the Landers in a hurry, with little time before the start of the season, and the uniforms, logo, and mascot were completed.
After three seasons, the team released an ambitious new BI.
Coincidentally, SSG is going through a second rebuilding process ahead of this season, replacing its head coach, general manager, and announcing a team generation change. It’s a process that seems to be aimed at revealing the true identity of the club, 온라인카지노 replacing the hasty first attempt.
SSG announced that it has created and released a new BI to establish a league-leading “Frontier” spirit and continue the heritage of Incheon baseball through the formation of a strong culture. SSG engaged Todd Radom and Bill Frederick, two U.S. sports branding experts with unparalleled know-how and expertise in designing logos for 18 MLB World Series and 28 All-Star Games, as well as branding for major U.S. Major League Baseball teams such as the Los Angeles Angels, Houston Astros, and Miami Marlins.
For this project, SSG invited the American experts to Incheon SSG Landers Field since March last year to have in-depth discussions about the team’s history, local fan base, support culture, and team orientation, and completed the redesign over a period of about eight months. That’s a lot of attention to detail.
First, the new BI continues SSG’s signature red color, connecting the team’s past and future together. The ‘star’ symbolizes the Landers’ outstanding achievements and wins, emphasizing the history of victories they will continue to write with their fans.
The new ‘L’ symbolizes the team’s dynamic and progressive image, while the wordmark captures the pride and joy of the fans.
The revamped BI will also be carried over to the 2024 uniforms. The regular uniforms for the 2024 season will consist of four types: home, away, home alt (ALT), and Incheon uniforms. The home, away, and ALT jerseys, as well as the front of the caps, will feature the redesigned BI. In addition, a new font was applied to the jersey back numbers to emphasize SSG’s identity. SSG will wear their home uniforms on Tuesdays, Wednesdays, and Thursdays of their home schedule, their home ALT uniforms on Fridays, their home ALT uniforms on Saturdays, and their Incheon Army uniforms on Sundays.
SSG will host the ‘2024 SSG Landers Fan Festival’ event for players and fans on April 21 in Songdo, Incheon. 바카라사이트 순위 The new uniforms and BI will be unveiled to fans at the event. The players themselves will walk the runway in the uniforms. There will also be a pop-up store selling jerseys and hats.