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SEOUL, South Korea (Yonhap) – The Korea Olympic Committee (KOC) announced on Thursday that it has signed an official sponsorship agreement with self-studio brand Fotoism (Seobuk).Photoism will have the right to use the KFA’s 스포츠토토존 insignia and official sponsor name, as well as marketing promotions utilizing KFA and Team Korea emblems, national athletes and other intellectual property. With this agreement, the NOC and Fotism said they have set a common goal of providing the public with pleasant memories through sports and will conduct various collaborations. Photoism will set up a photo booth at the Jincheon National Athletes’ Village for athletes to use. The company will also support the Korean athletes who will compete in the 2022 Hangzhou Asian Games by taking their profile photos, and is also preparing a support campaign, the NOC said. “The KFA and Fotism have a common denominator in that the ‘MZ generation,’ which is highly interested in sports and photography, is a key driver,” said Lee Ki-heung, president of the KFA. “We are looking forward to collaborating with Fotism to highlight the athletes who are working hard for the Hangzhou Asian Games and the Paris 2024 Olympic Games.” “We are very honored 스포츠토토존 to be the official sponsor of the Korean Olympic Committee,” said Kim Min-seok, CEO of Seobuk. “We will provide special moments for Korean athletes and the Korean people through various sports content we create together.”