Mobile Marketing for Casino Industry
As we all know at the moment, only 3% of the UK population has entered casinos. The number of people returning depends on numerous factors, including service standards, atmosphere, and in many cases how lucky they are to the table.
Now several new businesses have emerged in the UK that have recognized the need for a change of direction and become “entertainment venues” rather than casinos. The first of these large-scale operations, Birmingham’s Star City, followed by Newcastle’s Asper and Manchester’s 235 in October 2005. The most recent openings were at Empire in Leicester Square and Isle Casino in Coventry, which features a 100,000 sq ft space and a live stage with common gaming facilities including five bars, three restaurants, live games, poker, and slots. Several other businesses are set to open in the coming months, and this new trend in entertainment continues.
The question that many industry analysts say is how to fill these stadiums on a regular basis. Located at Rico Arena, Isle of Man has the benefits of regular football games and concerts, but does this get the return on investment you need?
It’s clear that these operations can’t fully survive as “bunters” or high rollers in the middle of the road. Every casino should be able to attract a much wider audience. The “destination” casino has arrived in the UK, and it’s of paramount importance for operators to seize the opportunity to attract new customers.
As restrictions on casino advertising have been lowered and membership is no longer needed since September 2007, casinos have been able to target facilities to more customers.
How can I do this simply and cost-effectively? – Mobile marketing can help you find the answer.
Whether you’re out for lunch, watching TV at home or in your car, with a device that everyone has to offer throughout the day, casinos can target existing and potential new customers with simple direct messages via SMS or MMS.
More than 45 billion text messages are expected to be sent in the UK in 2007, more than 3.75 billion per month, equivalent to more than 123 million per day. This is a figure that allows each person to send more than two messages per day in the UK alone.
Mobile marketing has been successfully used in nightclub arenas for years, especially in companies such as bar promoters located in the North East. Club owners regularly send text messages announcing events, special drinks and food promotions to their subscriber databases and provide vouchers for use on premises.
Pull and Push marketing methods allow casino marketing departments to increase customer acquisition programs by importing subscribers’ data during marketing campaigns or as standalone promotion tools. When a database is created and members’ existing databases are used, messages containing relevant contexts are pushed to encourage customers to visit the building.
The benefit of mobile marketing is that it usually begins with the customer’s ‘opt-in’ mechanism. The operator then texts the STOP to the text number provided, giving the operator the right to market the product for the desired period of time until the subscriber ‘opt-out’.
Texting “keywords” such as roulette to advertised shortcodes (five digits such as 60777) allows subscribers to interact directly with the brand through personalized services, direct and simple communication, and opportunities to provide feedback. These keywords and shortcodes can be included in any advertising material used by any media, including TV, radio, poster, or media.
The advantage of casinos is that they can quickly and easily communicate with thousands of potential customers, target specific customer groups, boost brand profiles, and provide immediate feedback to customers.
Mobile marketing is also cost-effective. Because messages cost at least 5p, you can save at least 80% on your direct mail budget, excluding printing costs. Why don’t you use email? I say that. For emails, it’s less likely to be opt-in, messages have a lot of content, while texts have a lot of context. For emails, people tend to ignore this, but you don’t have to print the message directly with your handset, you just have to mark it when you arrive at the casino.
Want to learn more about mobile marketing? One of the UK’s leading mobile strategists and solution providers is Interlinked Media. Working with well-known customers for more than five years in the UK and recently in the US, 안전한 카지노사이트 we help them achieve valuable, successful, and most importantly cost-effective marketing campaigns. Interlinked Media, which runs BarPromoter Nightclub SMS marketing services, brings together technical knowledge and real casino industry experience to help increase efficiency in mobile channels.
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