Gannett Announces Strategic Cooperation With BetMGM To Boost Sports Betting Experience
A leading media and marketing solutions company, it has formed a strategic partnership with BetMGM, a top-notch sports betting and iGaming operator. The partnership, which will run over the years, names BetMGM as USA TODAY Sports’ preferred online sportsbook and casino partner. The partnership includes integrating sports betting dividend rates and information across a broad USA TODAY network that covers over 200 local markets across 43 states and includes over 300 digital news and media brands.
Integration of betting dividend and direct betting features:
Michael Reed, Chairman and CEO of Gannett, expressed his enthusiasm for the new partnership, highlighting the timing of the new partnership, especially as the football season begins. “We are excited to redefine our partnership with BetMGM, a leader in the sports betting industry. Our goal is to bring reliable and comprehensive sports betting information to our audience, including more than 44 million sports enthusiasts, 에볼루션 바카라사이트 to engage and increase the monetization of our platform,” Reed explained in a company press release.
As part of the agreement, BetMGM’s betting dividend rates, such as money lines, spreads, and over/cancellation, will be seamlessly integrated into USA TODAY and other media within the network. In addition, the partnership also introduces a BetNow feature that allows users interested in betting to communicate directly. In addition, BetMGM Sportsbook and BetMGM Casino will be prominently featured as partners in all media within the USA TODAY network on the website footer.
Adam Greenblatt, CEO of BetMGM, commented on the reach and potential of the partnership. “We are proud to partner with Gannett, which boasts an unrivaled influence locally and nationally. Integrating betting dividend rates and insights into a broad network of content enables us to communicate with a vast array of sports fans to increase our level of experience and engagement,” Greenblatt said. He gave an optimistic outlook on the partnership, generating continued interest in sports betting during the football season and beyond.
Commitment to responsible gaming:
At the same time, Gambling.com Group will serve viewers of the USA Today network by leveraging its proprietary advertising technology in areas where online gambling is legally regulated, offering BetMGM sports betting offers and expert insights.
BetMGM is committed to promoting responsible gaming as it continues to expand its presence to new markets and introduce innovative features. BetMGM has resources to support responsible gameplay for its customers, including GameSense, an industry-leading program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts. The program is integrated into BetMGM’s mobile and desktop platforms, providing customers with a reliable and familiar responsible gaming experience that can be used at MGM Resorts nationwide. The initiative complements BetMGM’s comprehensive collection of responsible gambling tools designed to provide a safe and fun digital experience for all users.
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